Picus Consulting can create easy-to -maintain and easy-to-use marketing databases that aid your company in tracking your customer and prospect information and generating marketing campaigns targeted to the appropriate audience. First we help you set up processes to capture and input this information. Next we help you create marketing campaigns that take advantage of this information and that generate new business for your company.
We can help you create these processes internally inside your company or outsource some or all of these processes by Picus Consulting.
The data can be stored in MS Excel files or MS Access databases. MS Access even has a template for this purpose. There are a variety of good cloud based CRM (Customer Relationship Management) applications, including Zoho CRM and monday.com. Implementing Salesforce.com or Infor CRM could be undertaken, but typically require more configuration efforts.